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Ethically sourced raw Indian hair

Luxury that moves like you

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Hair That Enters the Room Before You Do.

It’s not just a color. It’s a culture.

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Shop by Texture

Your Texture. Your Energy.

Four signatures, each selected for natural movement, longevity, and the freedom to make it your own.

Effortless, loose movement

Natural Wavy

Effortless, loose movement

Natural Straight

Effortless, loose movement

Natural Curly

Effortless, loose movement

Kinky Curly

The Color Wardrobe

Find Your Signature Shade.

Explore statement blondes, dimensional naturals, modern gray, Viva pink, classic auburn, jet black, and tri-tone balayage.

The Finishing Pieces

Made to Disappear.
Styled to Be Seen.

Explore statement blondes, dimensional naturals, modern gray, Viva pink, classic auburn, jet black, and tri-tone balayage.

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Platinum Blonde

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Lace Frontals

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Lace Closures

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360 Lace Frontals

Two-Minute Hair Concierge

Find Your Perfect Match

Not sure which raw Indian hair texture is right for you? Take the Viva la Pink Hair Concierge quiz to compare Natural Wavy, Natural Straight, Natural Curly, and Natural Kinky extensions and receive a personalized recommendation based on your desired length, volume, lifestyle, and styling goals.

The Icons

Viva la Pink
Hair Favorites

Highly requested textures and tones, selected to make every install feel exceptional.

Full, touchable curls
Natural Curly Bundles
Full, touchable curls
Natural Curly Bundles
Full, touchable curls
Natural Curly Bundles

The Color Wardrobe

Find Your Signature Shade.

Explore statement blondes, dimensional naturals, modern gray, Viva pink, classic auburn, jet black, and tri-tone balayage.

Discover the atelier

The Art of Hair Couture

From source to final strand, our hair is selected for consistency, softness, and remarkable longevity. Because luxury should still feel real.

See It in Real Life

One Collection. Endless Ways to Wear It.

Boardroom polish, windblown confidence, or full-volume glamour—Viva la Pink moves with every version of you.

— The Viva community
“It blends beautifully and still feels like me—just turned all the way up.”

More than ambassadors

Pink Gang is Viva la Pink’s brand ambassador and beauty creator community for customers, hairstylists, influencers, and hair lovers who turn premium raw Indian hair into unforgettable looks. Members can share installations and transformations, inspire the Viva community, and access opportunities for exclusive offers, product previews, featured content, and brand collaborations.

    INSIDE THE CULTURE

    Stay in the Know.

    New drops, private offers, hair education, and first access—sent with intention.

    From the Viva Community

    Viva la Word.

    See What They’re Saying.

    Customer headshots, testimonials, transformations, and real-life Viva moments—updated directly from our official Instagram.